We have to give some credit to Ivan Buzarin for organizing such a relaxed and open event in one of Zagreb’s most trendy clubs. This edition of Shift focused on money, FinTech and what blockchain is doing in that field. The combination of keynote speakers, discussion panels, pitches and networking slots was a great petri dish to deliver our message.
GHU participated as a sponsor, and having our message delivered on the goody bag was a good strategy. It was an easy way for the participants to approach me and ask about our platform.
After Berlin, we decided to simplify our message and in Zagreb this strategy proved to pay off. Focusing on one simple value proposition makes it easier for people to grasp the scope of what we are doing,and from there it’s easy to roll out all the other dimensions that GHU is pioneering.