Our next stop was Berlin, GHU’s European base. FinTechFair, organized by Paranoid Internet, is a casual event that allows the crowd to interact with startups in their booths before the event actually starts.
The competition-style pitches format was a great opportunity to warm up for the roadshow ahead. Having to explain what we are trying to in terms of blockchain, FinTech and user experience in just a few minutes was an important exercise to distill our concept.
The big lesson of the day is that we had to work moreon our user experience. Although we are a B2B platform, communicating your message should always be simple and clear.